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Prom 2026 is here! Shop now for the largest selection!
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Frequently Asked Questions

How far in advance should I buy a prom dress?

The ideal time to shop is Jan-Feb. The hottest styles often sell out quickly. The longer you wait, the harder it becomes to get the dream dress you’re wanting.  This early window is also ideal because waiting until the last minute may mean limited sizes and colors for popular dresses.
 

What should I bring when dress shopping for a prom dress?

To get the most out of your shopping experience we recommend bringing heels and an adult who can help you make purchasing decisions (mom, grandma, dad, aunt, etc). It’s also very helpful to have your hair done and some makeup on (no need for full glam) if you typically wear it so you feel your best while trying on dresses.
 

How much should I budget for a prom dress?

Prom is one of those once-in-a-lifetime nights — pictures, dinner, the dance, everything. Most girls want something that feels really special. Many designer dresses cost around $400–$700 because of the hand beading and construction, but we always work with whatever budget feels right for you.

What sizes does Z Couture offer?

We carry sizes 00-26. 

What's the most attractive color dress for prom?

Black is the easiest color to wear. When in doubt, it's always a great choice.  Pink is another great option because it's youthful, fun and girly.

Is $500 a lot for a prom dress?

While the "sweet spot" for sought-after designers like Sherri Hill is typically around $500, we take pride in offering a diverse collection across price points starting at around $350.  Our goal is to help you find a stunning, high-quality dress that feels like a dream while staying within your budget.

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9503 Research Blvd #300 Austin, TX 78750
(512) 342-6999
Hours

Monday: 11am-7pm

Tuesday: 11am-7pm

Wednesday: 11am-7pm

Thursday: 11am-7pm

Friday: 11am-7pm

Saturday: 10am-6pm

Sunday: 12pm-5pm

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9503 Research Blvd #300 Austin, TX 78750
(512) 342-6999
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Select up to 3 sizes
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+Narrow by Feature
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Feature
Back Style
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Embellishment
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Hemline/Train
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Silhouette
Sleeve
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Collections

Store Info

  • Book an Appointment
  • Contact Us
  • In Store Styles
  • Blog
  • Make a Payment

Prom Collections

  • Alyce Paris Prom
  • 2 Cute Prom
  • Ava Presley
  • Jovani Prom
  • JVN Prom by Jovani
  • Primavera Prom
  • Primavera Curvy Plus size Prom
  • Rachel Allan Couture
  • Rachel Allan
  • Rachel Allan Princess
  • Rachel Allan Plus
  • Sherri Hill
  • Tarik Ediz Prom
  • Plus Size Prom
  • Prom Dresses

Pageant Collections

  • Jovani Pageant
  • Tarik Ediz
  • Rachel Allan Prima Donna
  • Pageant Dresses

Social Occasion

  • Ashley Lauren
  • Social Occasion
  • Jovani Evenings
  • Marsoni
  • Ashely Lauren Evening

Little Girl Pageant

  • Ashley Lauren Kids
  • Ava Presley Kids
  • Sugar Kayne
  • Little Girls
  • Sherri Hill Littles

Homecoming Dresses

  • Ashley Lauren Homecoming
  • Ava Presley Homecoming
  • Jovani Homecoming
  • Jovani Short & Cocktail
  • Primavera Homecoming
  • Primavera Couture Exclusives
  • Rachel Allan Short
  • Sherri Hill Homecoming
  • Homecoming Dresses

Evening Collections

  • JDL Boutique
  • Nicole Bakti
  • Primavera Evening
  • Evening Dresses

Sale

  • Last Chance Sale

More Styles

  • New Arrivals
  • Portia & Scarlett
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